Lisa has spent nearly 20 years building and guiding multi-divisional teams toward the creation of engaging, content–rich product experiences.
With a thorough understanding of marketing, design, content and technical capabilities, Lisa owns the end-to-end product life-cycle from strategic concept ideation to translation of complex business and technical requirements through a successful creative execution meeting both user needs and business goals.
She has extensive experience leading sales efforts and client engagements, directing roadmapping and development of strategic objectives and governance councils, project planning, management of financials and staffing and working in an ongoing advisory capacity.
She facilitates cross-functional collaboration between advertising, marketing, creative, technical and business partners to eliminate silos and achieve market growth and ongoing profitability for cutting-edge products and services.
Her specialization is in strategic, innovative product development, content creation and user experience design for compelling and complex online products, sites, applications, systems and interfaces. To this end, she has experience in a broad range of both standard and emergent technologies across a variety of platforms, including mobile and tablet as well as integration of social media efforts and WCAG accessibility requirements.